Istirātījiyyatu Idzā’ati Salam FM Sukabumi Fī Nasyri Al-Da’wah Al-Islāmiyyah استراتيجية إذاعة Salam FM سوكابومي في نشر الدعوة الإسلامية
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Abstract
This study aims to determine the strategy used by Radio Salam FM Sukabumi in spreading Islamic da'wah in Sukabumi city and its surroundings. This study uses a qualitative descriptive research method, using several data analysis techniques in the form of observation, interviews and documentation. The use of radio in the community has decreased significantly along with the development of technology in the modern era. People prefer visual media such as television as a source of information. Coupled with the presence of the internet, the use of radio has decreased from time to time. The strategy of Salam FM Radio Sukabumi uses three da'wah principles, namely Tabligh, Ta'lim, and Tathbiq. In the context of Tabligh da'wah, Salam FM Radio utilizes various online media such as radio streaming, Facebook, and Instagram to deliver da'wah material to people who may not listen to the radio. Salam FM radio also continues to strive to foster people by practicing the principles of Ta'lim and Tathbiq in their da'wah.
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