Tulisan Arab “NYENTRIK” Pada Kendaraan (Studi Analisis Berdasarkan Semiotika dan Sosiolinguistik)
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Abstract
This research is motivated by the many written expressions that exist in everyday life. The current writing discourse is developing very quickly. One of them is the writing that appears on people's private vehicles. This research explores the phenomenon of eccentric writing in Arabic that is often found on vehicles, especially in Indonesia and Arabic-speaking countries. Using semiotic and sociolinguistic approaches, this research analyzes how writing not only functions as aesthetic decoration, but also as a communication tool that reflects social identity, ideology and cultural interaction. Through Ferdinand De Saussure's semiotic approach, the writing on vehicles is described as a sign that has a deep meaning behind the Arabic letter symbols, which are sometimes used for humor, satire or religious messages. Meanwhile, from a sociolinguistic perspective, Arabic language writing is understood as part of a social construction, reflecting the status of the vehicle owner as well as the meaning of culture and religion. This research found that this phenomenon is not just a visual trend, but also a medium for expressing social, political and religious attitudes, as well as identity interactions in public spaces.
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