The Influence of Consumer Knowledge on Decisions to Become Murābahah Financing Customers at K-BMT Bina KeluargaMandiri Cileunyi Kabupaten Bandung
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Abstract
This research focuses on consumer knowledge as far as the implications for various customer decisions on murābahah financing at K-BMT Bina Keluarga Mandiri Cileunyi Kabupaten Bandung. Data collection techniques use questionnaires and literature studies with quantitative descriptive methods, which is a form of data-based research that is systematically collected on facts and the nature of the object being studied. This determination is designed to determine the magnitude of the implications of independent X variables (consumer knowledge) and dependent Y variables (customer decisions). The results showed that the average trend of total consumer knowledge score of 78.43% category and the tendency to decide to become a murābahah financing customer is 70.25%, both Strong categories of ideal scores, meaning that the total score of consumer knowledge falls into the category of strong or well viewed from ideal criteria.
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